Alan Shafran-Listen Up or Be Left Behind. The Future of Real Estate Technology and Marketing.
- Grow with technology – Create a streamlined infrastructure. Technology is ever so changing; designate a leader to research and test out the systems that would best benefit your team.
- Use time wisely – You must always have your foot out there and constantly be in communication with your sphere but focus on putting in the most energy with the clients that are ready to move forward in the next 30-60. Or spend your time looking for those clients.
- You can’t do it all on your own – We are human, we cannot possibly have enough time to do everything needed to be successful on our own. With technology constantly changing, investing in a strong team will help you to keep up with the volume. Having the right team will prevent burn outs which damage your business.
- Think ahead of the game– Always ask questions and be in the know, consistently communicate with mentors and coaches. Always be thinking about the future and what will be happening in the market. Be prepared.
- Make smart long term decisions– Spend less, save more. Find a way to create systems to build your business as fast as possible and to find consistency and balance in your life.
- ABR: Always Be Recruiting – The strength is in numbers, always be looking to add to your team, As Andrew Carnegie said, “teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.”
- Prepare to spend $10,000-$15,000 a month – Just like investing in a start up business like a restaurant, you have to be prepared to spend money to market your business. These costs should be associated with team members, such as an assistant, your skill set, digital ad spend; Zillow, Paperclick, Homes.com, and Realtor.com. Finding leads immediately is the key and being consistent. If you are not prepared to invest $10,000-$15,000 a month for a year in your Real Estate business, then don’t do it. That is the reason business is not working for you.
- Don’t Quit- Look into the future; be prepared for what’s next. Where do you want to be? Who is your client? Find your niche, be consistent, perfect your systems, and surround yourself with positive influences.
- Back to Basics- If all else fails, go back to the basics. How many leads do you have? How many people am I talking to? Get re-focused stay close to motivational mentors, coaches and other like-minded people.
Recommended Books:
“Predictable Revenue,” by Aaron Ross
“If it ain’t broke, Break it!” by Robert J. Kriegel
“Think and Grow Rich,” by Napoleon Hill
“Power of One” by Bryce Courtenay
Contact Alan:
alan@alanshafran.com
760.929.9212
