In this interview we sit down with Billy Colestock and Yesenia Nogales from Socal Lifestyle Realty and dissect how then went from average listings to having their best year ever. Grab a coffee and tune in below!
Key Points
1. Always Do the Right Thing for the Client
Like every other business in the world, Real Estate is truly a customer service business. This means that if you want to win, you have to help the customer win.
Always be looking for ways that you can serve your clients and create lifelong relationships, not just quick and easy sales. To truly succeed in this business, you have to be willing to occasionally lose a sale to gain a friend.
Whether you do this by working out a great deal, referring a customer to competitors whose listings better fit their goals, or simply taking extra time out of your interaction to really delve deep into what it is they are looking for so that you can best help them, you will never lose when you put the customer first.
2. Treat Real Estate as a Business, Not a Hobby
One mistake many newbies to the business make is treating real estate like a part time hobby instead of a full time business. If you want to succeed at anything in life, you have to be willing to put in the work and make the sacrifices. Real estate is no different.
When you start treating real estate like a profession, it will start treating (and paying) you like a professional.
3. Use Open Houses as Much As Possible
One of the most underutilized tools in every real estate agent’s arsenal is the open house. What better
way to find potential leads and determine a customer’s interest than having them show up to one of your listings!?
If you are familiar with Pareto’s Law (80% of the results stem from 20% of the actions) then you will understand that open houses fall into the critical 20% for success as an agent.
4. Constantly Educate Yourself
No amount of success was ever achieved from ignorance. If you want to be successful in real estate,your health, relationships, personal growth, and life, then you MUST educate yourself
constantly. Reading the newspaper each morning is not enough. Dedicating a minimum of 30 minutes to self-education each day is one of the quickest force multipliers and easiest ways to achieve success.
5. Develop an Amazing Morning Routine
As we have talked about before on previous interviews, a great morning routine is essential! Ensure that you start each morning from a position of power and focus instead of lethargy and confusion. Some of the best habits to include in your routine are:
– Exercise
– Meditation
– Goal setting
– Affirmations
– Nutrition (green smoothies and a high fat organic breakfast)
– Journaling
– And visualization
If you start every day with the above habits (or some combination thereof) you will all but ensure success for the rest of your life in across all areas.
Contact Billy and Yesenia
Have A Property?
Did you know agents working with Apollo Realty Investments, LLC are making more money than ever without having to spend more on marketing, hire more employees or expensive consultants.
We are San Diego’s leading real estate investment company and have bought and sold hundreds of homes in San Diego County…
We have unmatched speed which means you get paid faster on to the next deal…
We give agents all of our listings for open houses and lead generation…
We never ask for price reductions and always look at the home ourselves before making an offer…
We have all cash, not hard money so we close deals faster than our competitors…
Submit your property with the link below and we’ll get back to you immediately:
Conor Riley, Director of Acquisitions
858-900-1460
apolloreinvestors.com/submitproperty
