Bobby Martins is a seasoned and highly successful a agent at Keller Williams Carmel Valley. San Diego’s numbers one real estate office by volume. We sat down with him to learn how he has organically grown his business over the last 14 years from doing deals in the low 6 figures to selling 5.5 million dollar beach front properties.
Key Points:
1. Learn Everything You Can
In any new business, when you are starting out, it is absolutely key that you learn as much as you possibly can.
Read every critically acclaimed book on your industry, study reports and news on your market, get a mentor, do whatever you need to do to become the most knowledgeable person in the office.
2. You Have to Generate and Convert Leads
The whole business of real estate lies in generating and converting leads. If you can learn how to successfully harness the power of referrals and other lead generating methods to have sufficient leads on your table, and have the sales skills to convert those leads into paying customers, you will see success in your real estate business that you have only dreamed of.
3. Pre Qualify Leads
Before you begin getting your heart set on a certain lead, it is important to pre qualify them by finding out what they are looking for and whether or not you can be of service to them. This is an essential part of sales that many people miss and waste time on a lead that was never interested to begin with.
4. The Right Team is Essential to Success
No man is an island and you cannot (as Beck sings) go it alone. If you want to succeed in real estate, you have to build a kickass team around you whose strengths compliment your own.
With the right team in place, there is nothing you and your team cannot do.
5. Hire a coach before you buy a computer
Being new in the business is hard enough with all the information around you. But the truth is success lies in execution. Less than 1% of people apply what they learn. A coach is your accountability partner who makes sure what you learn is actually being put to work.
Influential Books:
Raving Fans by Ken Blanchard
The Millionaire Real Estate Agent by Gary Keller
Connect With Bobby Martins
***Learn more about how Apollo Realty Investors is helping San Diego agents have record years here
