Daniel Beer is 34 years old and is the President and CEO of the Dan Beer Home Team. His team will close just under 200 units this year in 2016.
Top Lessons From His Episode:
1. Build a Business– 200k-300k in gross commission is the hardest spot for most agents, and where they usually cap out. You usually are a solo operation and beginning to hire takes a bite out of your bottom line which is scary. However, in order to get to the next level building out your team is crucial.
2. No one gets lucky – Dan had many people ask how he got so lucky. What they should be asking how much focus and dedication did it take to reach his level of success. Dan attended every seminar and read every book on real estate. Was first in and out of the office for years and at his lowest point was paying his rent on a credit card. Luck doesn’t exist – don’t buy into it or use it to give yourself an excuse for not having the same results.
3. Get Serious – Words from Greg Newman “If you are not selling at least 24 homes a year why are you even showing up.” Plain, simple but blunt truth from a mentor who told Dan you only need to be successful two times a month.
4. Build Leaders – Hire and groom your staff to continue to grow with you. As you grow so should your team.
5. Fire Yourself As Much As Possible – Your job is most likely not answering emails and doing administrative work. When you catch doing something that could he outsourced for a rate lower than you own you should do it.
6. Dans First Three Hires- Transaction Coordinator, Executive Assistant, Showing Agent. The showing agent usually transitions into a buyer’s agent as you grow.
7. Consistency is Key – Dans whole team does a morning huddle at 8:00 am every morning followed an hour of prospecting. Most agent are not in the office until 10:00 am.
8. You are Not Nike or Apple – You are not Nike and should not be spending money on branding. All your marketing dollars should be spent on “direct response” or trackable marketing channels. I.E. you spend 5k on Zillow – you can easily track how many leads you get that month.
Books:
“The Millionaire Real Estate Investor” by Gary Keller (almost every guest recommends this book)
“The E Myth” by Michael Gerber
“The Richest Man In Babylon” by George Samuel Clason
“Time Management For Entrepreneurs” by Dan Kennedy
