Bobby Martins is a seasoned and highly successful a agent at Keller Williams Carmel Valley. San Diego’s numbers one real estate office by volume. We sat down with him to learn how he has organically grown his business over the last 14 years from doing deals in the low 6 figures to selling 5.5 million dollar beach front properties.

Key Points:

1. Learn Everything You Can
In any new business, when you are starting out, it is absolutely key that you learn as much as you possibly can.

Read every critically acclaimed book on your industry, study reports and news on your market, get a mentor, do whatever you need to do to become the most knowledgeable person in the office.

2. You Have to Generate and Convert Leads
The whole business of real estate lies in generating and converting leads. If you can learn how to successfully harness the power of referrals and other lead generating methods to have sufficient leads on your table, and have the sales skills to convert those leads into paying customers, you will see success in your real estate business that you have only dreamed of.

3. Pre Qualify Leads
Before you begin getting your heart set on a certain lead, it is important to pre qualify them by finding out what they are looking for and whether or not you can be of service to them. This is an essential part of sales that many people miss and waste time on a lead that was never interested to begin with.

4. The Right Team is Essential to Success
No man is an island and you cannot (as Beck sings) go it alone. If you want to succeed in real estate, you have to build a kickass team around you whose strengths compliment your own.

With the right team in place, there is nothing you and your team cannot do.

5. Hire a coach before you buy a computer
Being new in the business is hard enough with all the information around you. But the truth is success lies in execution. Less than 1% of people apply what they learn. A coach is your accountability partner who makes sure what you learn is actually being put to work.

Influential Books:

Raving Fans by Ken Blanchard
The Millionaire Real Estate Agent by Gary Keller

Connect With Bobby Martins

www.linkedin.com/bobbymartins

***Learn more about how Apollo Realty Investors is helping San Diego agents have record years here

In this interview we sit down with Billy Colestock and Yesenia Nogales from Socal Lifestyle Realty and dissect how then went from average listings to having their best year ever. Grab a coffee and tune in below!

Key Points

1. Always Do the Right Thing for the Client

Like every other business in the world, Real Estate is truly a customer service business. This means that if you want to win, you have to help the customer win.

Always be looking for ways that you can serve your clients and create lifelong relationships, not just quick and easy sales. To truly succeed in this business, you have to be willing to occasionally lose a sale to gain a friend.

Whether you do this by working out a great deal, referring a customer to competitors whose listings better fit their goals, or simply taking extra time out of your interaction to really delve deep into what it is they are looking for so that you can best help them, you will never lose when you put the customer first.

2. Treat Real Estate as a Business, Not a Hobby

One mistake many newbies to the business make is treating real estate like a part time hobby instead of a full time business. If you want to succeed at anything in life, you have to be willing to put in the work and make the sacrifices. Real estate is no different.

When you start treating real estate like a profession, it will start treating (and paying) you like a professional.

3. Use Open Houses as Much As Possible

One of the most underutilized tools in every real estate agent’s arsenal is the open house. What better

way to find potential leads and determine a customer’s interest than having them show up to one of your listings!?

If you are familiar with Pareto’s Law (80% of the results stem from 20% of the actions) then you will understand that open houses fall into the critical 20% for success as an agent.

4. Constantly Educate Yourself

No amount of success was ever achieved from ignorance. If you want to be successful in real estate,your health, relationships, personal growth, and life, then you MUST educate yourself
constantly. Reading the newspaper each morning is not enough. Dedicating a minimum of 30 minutes to self-education each day is one of the quickest force multipliers and easiest ways to achieve success.

5. Develop an Amazing Morning Routine

As we have talked about before on previous interviews, a great morning routine is essential! Ensure that you start each morning from a position of power and focus instead of lethargy and confusion. Some of the best habits to include in your routine are:

– Exercise

– Meditation

– Goal setting

– Affirmations

– Nutrition (green smoothies and a high fat organic breakfast)

– Journaling

– And visualization

If you start every day with the above habits (or some combination thereof) you will all but ensure success for the rest of your life in across all areas.

Contact Billy and Yesenia

Socallifestylerealty.com

facebook.com/Yesenia

facebook.com/billycolestock

Have A Property?

Did you know agents working with Apollo Realty Investments, LLC are making more money than ever without having to spend more on marketing, hire more employees or expensive consultants.

We are San Diego’s leading real estate investment company and have bought and sold hundreds of homes in San Diego County…

We have unmatched speed which means you get paid faster on to the next deal…

We give  agents all of our listings for open houses and lead generation…

We never ask for price reductions and always look at the home ourselves before making an offer…

We have all cash, not hard money so we close deals faster than our competitors…

Submit your property with the link below and we’ll get back to you immediately:

Conor Riley, Director of Acquisitions
858-900-1460
apolloreinvestors.com/submitproperty

Dan Tomasi is a top ranked San Diego based realtor with the Ruth Pugh Group with Century 21.

Inside this video you’ll learn the exact strategies Dan Tomasi used to become a top producing agent in San Diego and it’s not what you think…

Key Points

1. Selling the Appraiser

Anyone who is in real estate will tell you that two transactions take place to make a sale: selling the buyer and selling the appraiser.

If you are wanting to be successful in the real estate game, you have got to learn how to sell the appraiser and get the greatest value out of your property.

2. Be Willing to Work Hard and Learn Quickly

Real estate is a quick moving game and it requires a lot of hustle and on the job learning. To become a top agent, you need to be willing to do the hard work: making phone calls, doing open houses, following up with clients etc. and you must be willing to learn.

Odds are your job will require you to learn skills that are not within your comfort zone and area of expertise, but if you want to get to the top, you will do everything you can to learn these skills quickly and proficiently.

3. Treat Your Leads as Friends

One of the quickest ways to increase sales is to start treating your leads like friends. Look for the win-win-win the same way you would with someone you had known for years. Be willing to invest in the relationship and search for ways that you can meet there needs and you will never have another dry month.

4. Morning Routines Are Essential

One of the best “secret tools” in every real estate agents arsenal is the morning routine. Starting your day in a powerful state of mind and focused on your goals and the tasks of the day is the best way to ensure success.

Include habits like meditation, exercise, visualization, journaling, reading, and goal setting in your morning routine and you will start off every day feeling on fire and ready to perform.

Check out Hal Elrod’s The Miracle Morning for Real Estate Agents for a more in depth guide.

5. Building a Strong Team is Important

One of the most important aspects of a strong real estate company (and by extent an agent) is to build a strong team. If you are just starting out in the business, look to join a high performing team with leadership that is consistently pouring into you and equipping you to succeed.

6. Always Keep Hustling & Practicing

The only way to get anywhere in any business is consistency, and real estate is no different. No matter how successful you become, no matter how many deals you close this month, you must always keep hustling and always stay on top of your game.

When you stop learning, stop grinding, and stop pushing for better things, you die.

Connect with Dan Tomasi 
Century21/dantomasi
Facebook.com/dantomasi
—

Have A Property?

Did you know agents working with Apollo Realty Investments, LLC are making more money than ever without having to spend more on marketing, hire more employees or expensive consultants.

We are San Diego’s leading real estate investment company and have bought and sold hundreds of homes in San Diego County…

We have unmatched speed which means you get paid faster on to the next deal…

We give  agents all of our listings for open houses and lead generation…

We never ask for price reductions and always look at the home ourselves before making an offer…

We have all cash, not hard money so we close deals faster than our competitors…

Submit your property with the link below and we’ll get back to you immediately:

Conor Riley, Director of Acquisitions
858-900-1460
apolloreinvestors.com/submitproperty